The Weekend Getaway Collection
Channeling a fresh twist to our Tropical candles, this collection is our most graphic and abstract one yet. The goal here was to make everything FUN. Obviously a beach vacation is fun, but how do we make a pineapple look fun?
Corporation: Kohl’s | Role: Design Lead
Photography Direction
Being one of the largest collections I’ve worked on, the biggest challenge I had was connecting the experiential scents such as Blue Hawaiian with the more gourmand scents like Tahitian Pineapple. I wanted to push the graphic element here a bit by shooting the gourmand shots in a tight frame from either overhead or straight on. Using cropping to cater to our graphic vibe we were able to bring this playful and vibrant collection to life.